About Us - JA of Norcal

Our Mission: Empowering Young Futures

At Junior Achievement, we believe in the boundless potential of young people. Every day, we inspire and prepare them to succeed in a global economy by bridging classroom learning with real-world experiences. Our programs empower students to invest in their futures, understand the dynamics of the working world, and pursue their dreams with confidence.

We envision a world where every student has the confidence, tools, and mindset to shape their own future. By partnering with educators, volunteers, and local businesses, we help students translate classroom learning into real-world success.

Our Values

Belief

In the boundless potential of young people.

Seek Out

Diverse backgrounds, perspectives, and talents in our staff, volunteers, and boards to reflect the communities we serve.

Nurture

The power of partnerships and collaboration.

Approach

Our work with passion, honesty, integrity, and excellence.

Teach

Principled market-based economics and entrepreneurship that build a more sustainable world.

Advocate

For relevant hands-on learning.

What We Do

Financial Literacy: Students gain practical money management skills, from budgeting basics to understanding credit and savings.
Entrepreneurship: Through interactive projects, young people learn to identify market opportunities and launch successful ventures.
Work Readiness: We provide mentorship and activities that equip students with vital workplace skills such as communication, collaboration, and leadership.